Target - Akzidenz Grotesk

Target asked Animograhy to produce an animated version of Akzidenz Grotesk, one of the main typefaces in their branding. Instead of animating each glyph individually, we designed a series of reveals in different styles that could be applied to any glyph. These reveals can be used on complete words or sentences, or can be mixed with other styles to create surprising combinations. This modular approach made it possible to quickly create a versatile animated version of Akzidenz Grotesk in multiple weights.