Type the name of your favorite typeface in After Effects and animate each character individually. The goal is to treat it as an animated typeface, not as a logo animation. That means animating each character individually. We call this a modular approach and it allows for the characters to be rearranged.
Make sure you end at your animations at the exact shape and size of the characters, please don’t change the type design itself. Let your motion be an homage to the hard work of the type designer.