Aidsfonds - FF Mark

For Aidsfonds, we animated their custom version of FF Mark. The motion within the typography is always slightly angled to loosen up the geometric characteristics of the typeface. Those same angles are used in a series of transitions. Together with the animated typeface and a few simple design grids, it forms a motion identity system.

Graphic Design by EdenSpiekermann
Animation by Philip von Borries & Jeroen Krielaars